Sony Super EF - 1990 - US
These are surprising cassettes. To our ears, they appear to be cobalt doped. It's almost as if Sony used up their old HF-S or even HF-ES formulations by putting them in a cheaper shell and creating this line.
Under the radar? Oh yeah, unlike the Saehan version, these are superb Type 1s, up there with the best to our ears
NOTE 1: Only 2 available. RARE "Bargain Harold's" price sticker. Famous Toronto bargain 52 store chain that closed in 1990 after selling to K-Mart back in 1985. NOTE 2: No price sticker, light scuffing but multiple small rips, all repaired (see pics). One available here and one available on the SONY B-Grade list.
About Sony:
Sony Corporation (ソニー株式会社 Sonī Kabushiki Kaisha, /ˈsoʊni/ SOH-nee, stylized as SONY) is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo.[9][1] Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services.[10] The company owns the largest music entertainment business in the world,[11] and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television industry.[12][better source needed] Sony was ranked 97th on the 2018 Fortune Global 500 list.[13]
Sony Corporation is the electronics business unit and the parent company of the Sony Group (ソニー・グループ Sonī Gurūpu), which is engaged in business through its four operating components: electronics (AV, IT & communication products, semiconductors, video games, network services and medical business), motion pictures (movies and TV shows), music (record labels and music publishing) and financial services (banking and insurance).[14][15][16] These make Sony one of the most comprehensive entertainment companies in the world. The group consists of Sony Corporation, Sony Pictures, Sony Pictures Entertainment Japan, Sony Mobile, Sony Interactive Entertainment, Sony Music, Sony Music Entertainment Japan, Sony Financial Holdings, and others.
Sony is among the semiconductor sales leaders[17] and since 2015, the fifth-largest television manufacturer in the world after Samsung Electronics, LG Electronics, TCL and Hisense.[18]
The company's current slogan is Be Moved. Their former slogans were The One and Only (1979–1982), It's a Sony (1982–2006), like.no.other (2006–2009)[19] and make.believe (2009–2014).[20]
Sony has a weak tie to the Sumitomo Mitsui Financial Group (SMFG) keiretsu, the successor to the Mitsui keiretsu.[21]
Sony produced the world's first portable music player, the Walkman in 1979. This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. Walkman originally referred to portable audio cassette players. The company now uses the Walkman brand to market its portable audio and video players as well as a line of former Sony Ericsson mobile phones.
Sony Super EF - 1990 - US